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World Equestrian Games, |
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World Equestrian Games, |
Recognized as an authority on pedigrees and performance for both sport and race horses, several national and international media rely on Judy Wardrope’s expertise to provide background information for coverage of competitive events and horse races.
CBC television has used her services for several years to enhance its on-air personalities’ ability to provide more in-depth commentary when covering major equestrian events, such as the Masters Tournament from Spruce Meadows in Calgary, Alberta. Her research and data are considered definitive in her field, and her attention to detail allows the announcers to give viewers behind-the-scenes peeks at the background of the horses and riders in the arena and on the podium.
The work she does for television commentators has been a regular part of the Canadian Broadcasting Corporation’s (CBC) coverage of showjumping for several years, including award-winning programs. Her connection with CBC’s directors and producers allowed her to lobby for television coverage of all the disciplines at the 2006 FEI World Equestrian Games on CBC’s Country Canada network, a first for Canadian audiences and a huge success.
In 2006, Judy was a key member of the team that provided extensive media relations services for the members of the Canadian Equestrian Team participating in the FEI World Equestrian Games (WEG) in Aachen, Germany. The goal was to enhance public awareness of equestrian sport in Canada and the participating human and equine athletes.
The media relations team researched and developed biographical outlines for the participating equestrians and their horses, wrote content for an informative WEG special section on Spruce Meadows’ website, and generated thousands of impressions through the writing and distribution of media releases about the Canadians’ efforts – from before the Opening Ceremonies until long after the last gates had closed.
Canadian Equestrian Teams will benefit from enhanced communications program
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